Canopy Clothing is poised to launch as a new hiking apparel company based in Canada. In addition to offering branded gear, it will sell third-party outdoor equipment from its warehouses, positioning itself to compete with established brands like Mountain Warehouse and Trespass.

The brief called for a logo that could be easily embroidered onto apparel and adapted into a social media avatar for marketing purposes. Reflecting the company's commitment to environmental sustainability, the logo incorporates earthy colors and a treetop shape, creating a brand identity that immediately evokes a wilderness setting.