BONZA, one of Australia’s leading budget airlines, sought to refresh their buy-on-board menu and requested proposals for their handheld snack range. Passengers can order hearty meals like burgers, wraps, and pizzas, which the cabin crew then heats before serving.

The packaging for these snacks needed a brand that was bright, friendly, and approachable, reflecting the type of the meals served. Various options were pitched, with The Big Eats Food Festival being selected. The brand design needed to be effective on packaging as well as various sales points, such as menus and onboard advertisements.