British Airways Onboard

Hot Handhelds Branding

OVERVIEW

British Airways, the UK’s flag carrying airline, sought to promote Britishness through their onboard handheld snack offerings. After deciding that product photography would not be suitable for the packaging, they issued an RFP to various suppliers for design proposals.

The options presented featured landmarks from around the UK, showcasing cultural and geographical highlights to tourists and travelers. This approach allowed for potentially unlimited variations, with the possibility of highlighting areas of interest related to specific flight destinations.

ROLE

Brand Direction

Visual Design, Packaging Construction, Graphic Design.

Spring 2023