UKIAH
Japanese Smokehouse
OVERVIEW
UKAIH, a Japanese/BBQ fusion restaurant in South Carolina, aimed to establish a brand identity positioning itself as the go-to mid-range restaurant for authentic meals and cocktails.
The visual design is inspired by backstreet whisky bars in metropolitan Japanese cities, incorporating text and symbols within containers and a grill logomark to signify the BBQ fusion. The project also included designing menus, gift cards, and other collateral.
ROLE
Brand Direction
Visual Design, Copywriting, Graphic Design.
Winter 2022