Elevate your urban commute
Xolo
OVERVIEW
Xolo Bicycles, a Filipino-based foldable bike manufacturer, sought a new logo and branding. The "X" in the logo is derived from a folded circle, symbolizing the bike's foldable nature, while the remaining letters are composed of circles and lines, reflecting the product's design language. The "X" also serves as a condensed logo mark for branding in small spaces.
To stand out among competitors, the client chose a striking visual identity, utilizing acid green set against solid blacks and silvers.
ROLE
Brand Direction
Visual Design, Copywriting, Graphic Design.
Winter 2022