Beersmith Microbrewery requested a new concept for a beer label that could compete against the heavy concept beer brands that have become popular in Beijing. The brief was just that, create a new angle for beer that could act independently from the main options and add some colour and flair to the current range of beers on offer.

The company name, packaging and logo were generated with the aim of putting heroines front and centre. The artwork was generated with help from Gloot Yang, a Beijing based artist.